Introduction to Kinetic Typography

Referring to my current project based on colour and the journey of no more than six letterforms, after the brief we will be soon looking into making the ten 12x18cm final pieces of our journeys into a 10 second moving image with the use of typography. I have been looking on the internet for related videos that are called 'Kinetic Typography' that refers to moving text that use colour and typography as a tool of communication. In the video you will notice some pieces of text have been altered in such a way that matches the characteristics of the type.

Colour meanings and theory

I was researching on the internet for my new 'colour' project and I came across a very useful source of information when relating to colour as a tool of communication. I have been told that colour can 'make or break' a piece of design and the right choice is vital. I feel it is important to know which colour shouts what at the viewer. Take a look below.

Red - evokes aggressiveness, passion, strength and vitality
Pink - evokes femininity, innocence, softness and health.
Orange - evokes fun, cheeriness and warm exuberance.
Yellow - evokes positivity, sunshine and cowardice.
Green - evokes tranquility, health and freshness.
Blue - evokes authority, dignity, security and faithfulness.
Purple - evokes sophistication, spirituality, costliness, royalty and mystery.
Brown - evokes utility, earthiness, woodsy-ness and subtle richness.
White - evokes purity, truthfulness, being contemporary and refined.
Gray - evokes somberness, authority, practicality and a corporate mentality.
Black - evokes seriousness, distinctiveness, boldness and being classic.